ChezaSales: Empowering Sports through Commerce

ChezaSales is an innovative initiative by LandandBuy.com aimed at revolutionizing the sports sponsorship landscape in Kenya. This project is designed to support local talent by integrating funding opportunities directly into commercial activities. By allocating a portion of our profits towards sporting events, ChezaSales seeks to bridge the sponsorship gap that has long hindered the growth of sports in the country.

Objectives of ChezaSales

1. Sponsorship for Sports Events:

   • Addressing the lack of funding for sports by directing proceeds from product sales to event organization.

   • Ensuring continuous financial support for Kenyan athletes and sports events.

2. Talent Packaging and Employment Generation:

   • Creating job opportunities through talent management, branding, and sponsorship packaging.

   • Enabling athletes to generate income through strategic partnerships and endorsements.

3. Fan Engagement and Support Mechanism:

   • Encouraging fans to contribute to their favorite sports through everyday shopping.

   • Building a sustainable ecosystem where fans’ purchases directly benefit athletes and events.

How ChezaSales Works

1. Product Integration with Sporting Events:

   • Select products from LandandBuy.com are linked to ChezaSales, with a portion of sales proceeds funding sports activities.

   • Customers can choose specific events or athletes to support through their purchases.

2. Earmarked Contributions:

   • Every product sold through ChezaSales carries a defined percentage allocated to sports funding.

   • Transparency mechanisms ensure customers can track how their purchases contribute to sports initiatives.

3. Athlete and Event Sponsorship:

   • Funds raised through sales are strategically channeled towards sponsoring athletes, training sessions, and competitions.

   • Partnership programs allow companies and individuals to contribute further towards developing sports in Kenya.

Impact of ChezaSales

1. Empowering Kenyan Athletes:

   • Providing financial stability and exposure to emerging and professional sports personalities.

   • Offering structured funding that allows athletes to focus on performance and career growth.

2. Sustaining Sports Events:

   • Reducing dependency on unpredictable sponsorship deals.

   • Creating an autonomous funding model that ensures sports events can thrive without traditional corporate backing.

3. Fostering a Culture of Sports Support in Kenya:

   • Encouraging businesses and individuals to take an active role in sports development.

   • Strengthening the connection between commerce and community-driven sporting activities.

ChezaSales is a game-changer in how sports sponsorships are approached. By making everyday purchases, you can play an active role in transforming Kenyan sports. Whether you’re a consumer, an athlete, or a business looking to contribute, join ChezaSales today and be part of a sustainable solution for sports funding.